Nike_Air Max DN_ny
A pinnacle immersive lab dedicated to exploring the Nike Air Max DN, offering a behind-the-scenes look at Maxxed-out innovation, imagination, and potential for youth. The space embodied innovation themes of elevation, inflation, and air-pulsation, creating a sensory experience that brought the essence of Air to life. Consumer journey through physical space started with floating mannequins in air tubes styled, an inflatable “Maxx” head housing an interactive photo booth with digital UGC experience, with curated project destination build-out on upper floors. House of Innovation experience scaled across the North America marketplace, utilizing pinnacle, better, and best marketing and execution strategies to maximize consumer exerpience and business goals.
Project Features:
Retail experiential design and execution, content development and delivery, bespoke furniture development and fabrication, market-centric visual center development and implementation, 75+ store fleet rollout, operational excellence *budget, schedule, delivery), multi-vendor management and coordination, internal x-functional partnership, oversight and leadership across design & operations.
