Nike_Unite_tempe
Nike Unite is a retail concept designed to serve and celebrate local communities through curated products, local engagement, and neighborhood-inspired design, utilizing Nike’s ownable materials, branding, and messaging. By integrating accessible pricing, seasonal newness, and digital self-service features into Nike’s value (factory) proposition, the concept strengthens community connections while driving accessibility, innovation, and the power of sport. To address North America business goals, the NA Retail Studio developed a scalable strategy that prioritized adaptation and tiering of stores into new builds, remodels, or refreshes. This systemized rollout ensured operational efficiency, consistency, and alignment with growth objectives, while maintaining the integrity of the community-first vision. The team successfully delivered over 30 new and converted Unite doors to market, achieving key milestones in Nike’s retail evolution.
Project Features:
Retail design, architecture & construction coordination, store operations & services, program research & development, fixture design & development, localized storytelling, environmental design, playbook development, scale strategy & implementation, operations excellence *budget, timeline & delivery, cross-functional coordination.
