Nike_All-Star Week_la
“Makers of the Game” was a dynamic pop-up event held during All-Star Week in the LA Arts District, honoring individuals who shape and influence the culture of basketball. The space transformed a warehouse into an immersive experience, featuring retail, product customization, a basketball court, and concert areas. Highlights included a curated pop-up for Kendrick Lamar and interactive concepts spotlighting creatives driving the basketball culture forward. The "Makers" space was one of many Nike takeover moments within LA, representing culmination of multi-team collaboration in delivering cohesive consumer, athlete and artist experiences.
Project Features:
Experiential design & build, pop-up fixture design and development, athlete and artist collaborations, identity branding & programming, event production, operational excellence *budget, schedule, delivery, sport moment programming & strategy.
