Nike_DSM_los angeles
Nike's curated space within Dover Street Market new LA location was design & built with modularity and adaptability in mind while leveraging Nike owned materials, sustainability and heritage to enhance the hyper-curated product. The wall panels are made of recycled airbag material and Nike grind – recycled athletic footwear and surplus manufacturing scraps. The 83 imprinted swooshes are inspired by the number of gold medals won by the US athletes during the 1984 olympic Games in Los Angeles to ground in it in the city, and the pattern was created us parametric algorithms, design to shift in perspective as you walk around the space.
Project Features:
Retail Design, material research & development, modular fixture design, localized storytelling, parametric graphic design, branded shop-in-shop programming, operations excellence *budget, timeline & delivery, cross-functional coordination, partner concept management.
