Nike_Rise_aventura
The Nike Rise retail concept merges sport and digital innovation to create a dynamic, data-driven environment that inspires and empowers Nike communities in key sport cities worldwide. The first full expression of this concept in North America debuted in Aventura, Florida, showcasing my team’s adaptation of the global playbook to a real-world NA market. This milestone project emphasized comprehensive concept research and development, program scalability across diverse geographies, and alignment with Nike’s direct-to-consumer strategy. It also played a pivotal role in maximizing fleet growth and achieving the extensive profitability and expansion goals of the North America business. Over ten new Rise doors have been executed in NA with diverse floor plans spanning 10k - 25k sqft, interior and exterior mall locations and budgetary tiering strategy relevant to marketplace and strategic roadmap.
Project Features:
Retail design, architecture & construction, RFP's for graphic, fixture and AOR, concept program research & development, fixture development & execution, localized storytelling, environmental design, market strategy rollout & implementation, operations excellence *budget, timeline & delivery, cross-functional coordination, store operations & services.
Role:
Director Retail Execution, Nike NA Retail Design
Credit:
Design: James Austin, Cody Luke, Connor Ebbinghouse
Execution: Vanessa Ferrari, Matthew Boorady (pm), Adi Kariappa (cm)
Build: TVA, JT Morgan, RTC, DGTL, Maker Studio