Nike_Partner_toronto
Nike Toronto (Yorkdale) stands out as the first Rise Proof-of-Concept door in North America and Canada. As a Nike Partner door, this project was a collaborative effort between Nike and the Fox Group. This 25,000 soft multi-story interior mall location tested the integration of sport and digital innovation, premium materiality, and hyper-local, hyper-sport environments with advanced services. This milestone project benchmarked the Rise concept in North America, informing the strategic roadmap for delivering a scalable, tiered program. It maximized digital integration, curated city identity, bespoke fixtures, elevated services, and premium materiality across complex geographies. As a catalyst, Yorkdale led to the addition of 15+ new and converted Nike NSP doors across Canada, driving significant growth and expanding Nike’s presence in the region.
Project Features:
Retail design, concept program research & development, fixture design & development, localized storytelling, environmental design, scale strategy & implementation, operations excellence *budget, timeline & delivery, cross-functional coordination, architecture & construction services, portfolio & partner management.
